Address: 312 W. 36th Street, 3rd floor
New York, NY 10018
Phone: 212-714-7628 Directions
click here to close
TRU was founded in 1992 to promote a spirit of cooperation and support within the general theater community by providing information and a variety of entertainment-related services and resources that strengthen the business capability of producing organizations, individual producers, self-producing artists and other theater professionals. The company holds monthly seminars on a wide range of subjects important to theatrical producers and artistic directors conducted by panels of experts from both the commercial and not-for-profit segments of Broadway, Off-Broadway and the motion picture industry. TRU also publishes an email community newsletter of services, goods and productions. In 2001, TRU began giving annual scholarships to The Commercial Theater Institute to encourage the development of aspiring producers, created a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need.