Genre: Other

Theater Resources Unlimited and The Playroom Theatre
present the TRU Producer Boot Camp

Recognizing Commercial Potential:
Is This Show Worth Investing In?

Saturday, July 23, 2016 from 1-5pm


Theater Resources Unlimited (TRU) and The Playroom Theatre present the July Producer Boot Camp Recognizing Commercial Potential: Is This Show Worth Investing In? on Saturday, July 23, 2016 at from 1-5pm  at The Playroom Theater, 151 W. 46th Street, 8th floor, NYC 10036. For more details visit


An essential workshop for producers and investors, facilitated by attorney Eric S. Goldman, with a panel of commercial producers and investors offering their experience and observations, including: Jeremy Handelman (On the Town, Brooklyn Crush, White’s Lies), Megan Kingery (Blue Man Group, Natasha Pierre and the Great Comet of 1812), Daniel Kuney of Jumpstart Productions (Rock of Ages, Fela!, Reasons to Be Pretty), Tom Polum (The Toxic Avenger musical, Dirty Rotten Scoundrels tour, All Shook Up), James Simon (Hand to God, Something Rotten, Pippin). For bios of faculty, go to


Whether you are a self-producing artist looking for a lead producer to option your piece, a lead producer looking for co-producers and investors or a not-for-profit theater looking for enhancement funds, at some point you will have to sit down and make the case for why your show is the right investment. In this invaluable and unprecedented program, TRU Board of Directors commercial producer members and other producers will share their own views on evaluating plays as investments. You will hear insider takes on how producers and investors evaluate plays, including methods for evaluating the structural integrity of the play itself, the production and creative teams, the financial plan for the initial commercial production, the possibility for downstream revenue and the potential competition. And you’ll hear some stories about pitches that were wildly successful and epic failures.


$60 for TRU members, $75 for Non-members. Space is limited - register now at You may also reserve in advance by emailing and paying at the door (there is an additional charge of $5 if you pay at the door).


The Playroom Theater, a small theater with a purpose on West Forty Sixth Street. Created by longtime theatrical producer Eric Krebs, The Playroom Theater features a 62-seat boutique theater, appropriate for rehearsals, readings, auditions, producers' presentations and workshop productions. Conceived of as an artists' workspace for writers, directors, composers, actors, producers and others committed to the professional theater arts and its industry. “The idea of The Playroom has grown out of my desire to create a small and financially manageable space in the heart of the theater district,” commented Krebs. “I want this to be a place where industry professionals can pop over for a reading, a backer's audition or a small production of a work in progress." For more information on The Playroom Theater, call Frankie Dailey, General Manager, at 212-967-8278.


Theater Resources Unlimited (TRU) is the leading network for developing theater professionals, a twenty-four year old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of the arts. Membership includes self-producing artists as well as career producers and theater companies.


TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York Theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop, How to Write a Musical That Works 3-part workshop and a Director-Writer Communications Lab; programs for actors include the Annual Combined Audition, Resource Nights and “Speed Dating” as well as free actor workshops.


Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) with the support of Governor Andrew Cuomo and the New York State Legislature and the New York City Department of Cultural Affairs in partnership with the City Council, 9th district Council Member Inez Dickens; and with support from the Montage Foundation and the Friars National Association Foundation.


For more information about TRU membership and programs, visit or call (212) 714-7628.



Open:   07/23/16
Close:   07/23/16

07/23/2016 from 1pm-5pm:
Theater:   The Playroom Theater
Address:   151 W. 46th St.
New York, NY 10036
Google Maps
Cost:$60 for TRU members, $75 for Non-members
Buy Tickets Online or Call: TRU at (212) 714-7628