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Theater Resources Unlimited (TRU), in association with their new partner The Playroom Theatre, present the June panel, Marketing Your Show on a Budget: Starting the Buzz with Limited Bucks, on Thursday, June 25, 2015 at 7:30pm at a **NEW LOCATION: The Playroom Theater, 151 W. 46th Street, 8th floor, NYC 10036.** Doors open at 7pm for networking and refreshments; roundtable introductions of everyone in the room will start at 7:30pm.


Panel will include Cherine Anderson, Co-Founder of Impact Broadway; RK Greene, marketing director for The Directors Company, producer (A Time to Kill, Rocket to the Moon, Peter & the Starcatcher, Room Service, Love Child, Cougar the musical); Sindy K. Schneider, Partner & Co-Founder of In Focus Marketing (Sistas The Musical, Black Angels over Tuskegee, Soul Doctor; upcoming: Ruthless! The Musical plus St. Luke's Theatre and Actors Temple Theatre); and Jonathan Slaff: Jonathan Slaff & Associates media relations and audience development specializing in new work (clients have received 17 Obies, 3 Bessies, Lucille Lortel, Theater World and Outer Critics Circle Awards; launched Blue Man Group's Tubes).


Many worthy projects don't have big bucks behind them, but deserve to be seen and find an appreciative audience. Sure, turning the dream into reality may involve a few compromises along the way; but you may be able to achieve more than you expect if you first start with good planning, a team of people with the experience to make the magic happen, and a knowledge of affordable marketing strategies to get butts in seats.


Admission is $12 (free for TRU members). You may now pay in advance and save $2 – go to to pay $10 for the panel, which will also count as your reservation. Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail Doors open at 7pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best half-minute summary of who you are, and what you need.


The Playroom Theater, a small theater with a purpose on West Forty Sixth Street. Created by longtime theatrical producer Eric Krebs, The Playroom Theater features a 62-seat boutique theater, appropriate for rehearsals, readings, auditions, producers' presentations and workshop productions. Conceived of as an artists' workspace for writers, directors, composers, actors, producers and others committed to the professional theater arts and its industry. “The idea of The Playroom has grown out of my desire to create a small and financially manageable space in the heart of the theater district,” commented Krebs. “I want this to be a place where industry professionals can pop over for a reading, a backer's audition or a small production of a work in progress." The Playroom Theatre is also host to Masterworks Theater Company, (Eric Krebs, Founding Director; Christopher Scott, Artistic Director; Frankie Dailey, Managing Director) a professional not-for-profit Equity theater company, whose repertoire will include the masterworks of the theater (plays, musicals and stage adaptation of novels) that every young person should have an opportunity to experience.


Theater Resources Unlimited (TRU) is a twenty-three year old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of theater. Membership includes self-producing artists as well as career producers and theater companies.


TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; TRU offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York Theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop and a Director-Writer Communications Lab; programs for actors include the Annual Combined Audition and quarterly

Resource Nights and “Speed Dating” as well as free monthly actor workshops.


Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) and the New York City Department of Cultural Affairs in partnership with the City Council, 9th district Council Member Inez Dickens; and with support from the Montage Foundation.


For more information about TRU membership and programs, visit or call (212) 714-7628.




Open:   06/25/15
Close:   06/25/15

Theater:   The Playroom Theater
Address:   151 W. 46th St.
New York, NY 10036
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Buy Tickets Online or Call: TRU at (212)714-7628