Genre: Other
Theater Resources Unlimited

Theater Resources Unlimited (TRU) announces the TRU Producer Bootcamp, Raising Money for Theater: Who, How and When to Ask on Saturday, February 22, 2014 from 10am-6pm at The Skylight Room at Mason Hall, Baruch Performing Arts Center, 17 Lexington Avenue at 23rd Street, 3rd floor, NYC.  The cost to participate is $175 ($150 for TRU members), there is an early-bird discount of an additional $25 off – deadline is extended to Wednesday 2/12 with code PR25.  For more information and an application, visit

This all-day intensive workshop will address many crucial aspects of raising money for theater.  Participants will learn pitching techniques, presentation skills, legal requirements, and effective business planning.  They will gain a wealth of first-hand experience from more than a half dozen producers and other experts who are currently active in the Broadway and off-Broadway worlds.


This year’s faculty will include producers Patrick Blake (The Exonerated, Play Dead), Cheryl Wiesenfeld (Porgy & Bess, Legally Blonde, A Steady Rain, Elaine Stritch: At Liberty, The Exonerated, Play Dead); Jane Dubin (Peter and the Starcatcher, The 39 Steps, The Norman Conquests), Meredith Lucio (Porgy & Bess, The 39 Steps); producer/investor Neil Danoff (Lucky Guy, Matilda, Glengarry Glen Ross revival, Evita revival, The Addams Family, Spring Awakening); plus attorney Erach Screwvala; and financial advisor Bailie Slevin. Producer RK Greene (Peter & the Starcatcher, Cougar the musical, Room Service) will present an special segment on putting together an effective business plan to support that “ask” for money.


Theater Resources Unlimited (TRU) is a twenty-one year old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of theater. Membership includes self-producing artists as well as career producers and theater companies.


TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; TRU offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York Theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop and a Director-Writer Communications Lab; programs for actors include an Annual Combined Audition and quarterly Resource Nights and “Speed Dating” as well as free monthly actor workshops, in partnership with Weist-Barron Studios.


Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) and the New York City Department of Cultural Affairs in partnership with the City Council, 9th district Council Member Inez Dickens and Council Member Christine Quinn; The Montage Foundation, as well as support from the Friar’s National Foundation Association.


For more information about TRU membership and programs, visit or call (212) 714-7628.

Open:   02/22/14
Close:   02/22/14

February 22, 2014 from 10am - 6pm:
Theater:   Baruch Performing Arts Center
Address:   55 Lexington Avenue
New York, NY
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Buy Tickets Online or Call: TRU at 212-714-7628