Genre: Other
Theater Resources Unlimited, The Players Theatre, Back Stage


Theater Resources Unlimited (TRU), The Players Theatre and Back Stage present the industry panel What Are We Going to Do About Off-Broadway? on Wednesday, March 30, 2011 at 7:30pm at The Players Theatre, 3rd Floor Loft Theatre, 115 MacDougal Street (below W. 3rd Street), NYC.
Off-Broadway used to be a developmental playground for new works, an affordable environment for risk taking and experimentation. Now the high costs of producing and marketing commercial off-Broadway shows have made it virtually impossible to break even or turn a profit, with some notable exceptions. Is off-Broadway now best-suited for not-for-profit productions? We will look at what shows work off-Broadway, some new commercial models for producing that might make off-Broadway feasible, and how we can re-purpose off-Broadway and perhaps brand it for greater success than is currently the norm.
The panel will include Ken Davenport, producer (off-Broadway: "Miss Abigail's Guide to Dating", "Mating and Marriage", "Altar Boyz", "My First Time"; "Broadway:13", "Oleanna" revival, "Blithe Spirit"  revival); Alan Schuster, producer (off-Broadway: "Play Dead"; Broadway: "On the Waterfront", "Damn Yankees" revival, "Play On!"); and Cheryl Wiesenfeld, producer (off-Broadway: "Play Dead", "The Exonerated", "In the Continuum", "The Waverly Gallery"; Broadway: "Legally Blonde", "A Steady Rain", "Dirty Rotten Scoundrels", "Caroline or Change").
Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members.Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail
Open:   03/30/11
Close:   03/30/11

Wednesday, March 30 at 7:30pm
Theater:   Players Theatre
Address:   115 MacDougal Street
New York, NY
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Take the A, C E or F trains to West 4th Street

Cost:Free for TRU members; $12 for non-members
Buy Tickets Online or Call: Theater Resources Unlimited at 212-714-7628