Genre: Other
Theater Resources Unlimited, The Players Theatre and Back Stage

Theater Resources Unlimited (TRU), The Players Theatre and Back Stage present the industry panel Merchandising: Secondary Revenue Stream and Promotional Tool on Wednesday, November 17, 2010 at 7:30pm at The Players Theatre, 3rd Floor Loft Theatre, 115 MacDougal Street (below W. 3rd Street), NYC.


Panelists will provide insights into how merchandise can be a key component of the branding strategy for a show and an opportunity for additional revenue.  Topics include when the planning for merchandise should begin, incorporating merchandise into the overall marketing strategy, what types of merchandise best serve the brand, what to sell and what to give away, costs, distribution, and the structure of merchandise agreements with third parties.


The panel will include Martin Cribbs, president of Cribbs Consulting; Randi Grossman of Max Merchandising; Scott Kirschenbaum, President of K2 Enterprises; Matt Murphy of Marquee Merchandise, LLC.


Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm.  Tickets are FREE for TRU members; $12 for non-members.  Please call at least a day in advance (or much sooner) for reservations: 212-714-7628; or e-mail

Open:   11/17/10
Close:   11/17/10

Wednesday, November 17 at 7:30pm
Theater:   Players Theatre
Address:   115 MacDougal Street
New York, NY
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Take the A, C E or F trains to West 4th Street

Cost:Free for TRU members; $12 for non-members
Buy Tickets Online or Call: The Players Theatre at 212-714-7628