by Rogelio Martinez, directed by Sam Gold
FIZZ: The Totally Fictionalized Story of America's Most Successful Blunder is about Roberto Goizueta, a Cuban immigrant who headed the most quintessential of American companies – Coca Cola. As CEO during the 80s and 90s, Goizueta introduced the hugely successful Diet Coke, which helped make Coca Cola the most famous American trademark in the world. But he is better known for the introduction of New Coke, which was a massive failure. In this rollicking comedy, Goizueta fights his way back to the top and discovers that only by diving into the irrational can he fully understand America.
Tuesday through Saturday at 8pm, Sunday at 7pm
Theater: Ohio Theater
Address: 66 Wooster St
New York, NY 10012
Buy Tickets Online or Call: Ticket Central at 212-279-4200